On The Grid

When Hyperakt moved its Brooklyn office from Carroll Gardens to Gowanus, I was thrilled to explore all the businesses in the new neighborhood. I conceptualized On The Grid, a guide of local stores, restaurants, and other shops that make this up-and-coming neighborhood so special. Through simple filtering, interactive maps, and careful curation - On The Grid is a fun way to learn everything Gowanus has to offer. Expect new neighborhoods to be added soon! Launch Site
Get to know the neighborhood

On the Grid's simple user interface makes it easy to browse through the local gems.

Building a brand

With a dynamic, flexible brand, On the Grid can easily grow to include new neighborhoods.

A look inside

Each business has its own page featuring a positive write-up and original photography.